Sellers

Overview

Selling your home is a major life event and can be stressful, and in today’s market, is a multifaceted effort. That’s why we take an approach to make it easy for our clients to count on us to manage the entire process for them. As the #1 agent in Burlingame, Raziel’s unparalleled marketing strategies will maximize exposure and help you sell your home for the highest possible price in the shortest amount of time, while ensuring you don’t leave any money on the table. Our team (including a dedicated project manager, marketing specialist, and closing coordinator) is dedicated to providing you “white glove” service with no surprises and the least amount of stress.

View Raziel's Recent Listings.

The Importance of High Quality Photography When Selling Your Property

Why Open House Is Important for Sellers

Why Being a Tech Savvy Realtor Is Important

My Home is Priced High, Why Don't Buyers Make Me an Offer?

Is It Worth It to Stage a Vacant Home?

The Role Of The Title Company

What Are Closing Costs?

Why Raziel?

Market Knowledge

We are experts with in depth, encyclopedic market knowledge of Burlingame, Hillsborough, San Mateo, San Carlos, and the surrounding areas. Our team will:
- Educate you about the recent comparable sales to your home
- Help you understand the local market trends
- Analyze your potential competition
- Teach you the nuances of timing the market
Home Preparation

Our team specializes in complete project management of preparing your home for sale and removing all stress from the process. We will:
- Make recommendations of the most essential updates and repairs that will maximize your home’s value
- Obtain estimates from trusted, vetted vendors in our network (including staging)
- Lay out a detailed calendar of all work to be done
- Coordinate and manage all vendors and pre-sale inspections
Marketing

Our strategic marketing plan is designed to feature the highlights of your home and its neighborhood to encourage buyers to visit with their agent, at open house, or via private showing. We will:
- Position your home to reach the widest pool of buyers through targeted online campaigns and print advertising
- Present the finest quality printed brochures, custom 2D floor plans, and fact sheets about your home
- Provide the highest quality architectural photography, video, and 3D floorplan services
- Market your home globally, and feature your home through Pacific Union’s China Concierge Program
Contract Negotiation

Negotiation skills are the most overlooked aspect when choosing a Realtor. With hands on training from Harvard Law School’s Program on Negotiation and over ten years of local experience, many of our clients tell us the reason they hired us was for our negotiating expertise. We will:
- Negotiate the highest possible price for you
- Help you feel comfortable with different methods of negotiation and negotiating styles
- Ensure you negotiate the most attractive contract terms based on your goals and timing
Reputation

The reputation and professionalism of the agent and brokerage you select are very important in helping you achieve the highest price for your property. Raziel is proud of the excellent reputation he upholds in the real estate community. We believe that an agent’s reputation — and their reputation for integrity — significantly impacts the success of a real estate transaction.

What To Expect

Initial Phone Call

In order to make your marketing consultation as valuable and efficient as possible for you, we suggest scheduling a complimentary 15 minute phone consultation. During this call, Raziel will briefly understand your thoughts, plans, and expectations, and get a sense for the current condition and layout of your home. He will also answer any other questions or concerns you may have about the sales and marketing process. This will help us best prepare for our in depth marketing consultation at your home.

Marketing Consultation

Our marketing consultation is designed to be as comprehensive and educational as possible. We will answer all of your questions and determine if we are the right fit for you. This initial meeting time can range from 90 minutes to up to 2 hours.

During the meeting, the following topics will be discussed:

The ideal timing for your sale
Recommended improvements and the home preparation process
Our in depth marketing strategy
Strategies for successful negotiation
Review of the agency disclosure document (as required by California law) and exclusive listing agreement

Ready to sell? Contact Raziel

Client Profiles

View all client profiles

David & Katherine Gerster

Burlingame Park, Burlingame

Vice President of Data Science at BigML

Writer

View Profile

My wife and I used Raziel both for buying our new home and selling our old one, and couldn't be happier with the results. First we bought a fantastic house in a Burlingame neighborhood with very little inventory, and paid a price we were actually happy with--in part because of his excellent advice. Next we sold our old house (also in Burlingame) for a price at the upper end of the range we were hoping for.

— David & Katherine Gerster

Patt Sheldon

Hillsborough

Jewelry & Textile Artist, Retired Teacher

View Profile

"We chose Raziel after interviewing several realtors because of his integrity and straight-forward approach, and mostly because he’s not just a Realtor selling a house; he builds relationships with his clients. He wanted to know with whom he was working on a personal level. I also felt Raziel respected me and heard what I had to say. He listens when people talk—doesn’t interrupt and makes his clients feel their concerns are important, no matter how little the question."

— Patt Sheldon

Jennifer Owen

Lighthouse Cove, Redwood Shores

Retired/Aspiring Illustrator

View Profile

What surprised me most about this last home buying experience was Raziel. I wasn't expecting to find such an intuitive, caring, responsive, patient and professional agent. This man knows what he's doing and he represented my interests much better than I could have done myself. I will always be grateful. My experience working with Raziel was outstanding. Buying or selling a home is a huge decision to make and Raziel made it as comfortable as humanly possible. Both transactions went smoothly and it came down to his personality, his creativity and his experience.

— Jennifer Owen

Jennifer Mark & Mark Van Looy

Laurelwood/Sugarloaf, San Mateo

Purchaser at City & County of San Francisco

Chief of Household

View Profile

Working with Raziel was easy, pleasant, and simply harmonious.We only had four or five weeks to get out of our house and into a new home, so it was really, really stressful for us. Raziel took the stress out of this for us. He was our advocate from start to finish and was consistently available to support us with his expertise in buying and selling our homes.

— Jennifer Mark & Mark Van Looy

Michael Ma & Stephanie Gu

Ray Park, Burlingame

Principal at Parallel Advisors

Rheumatologist at Kaiser Permanente

View Profile

Raziel really takes the time to understand your needs and is willing to think outside the box if need be. When we first met with him in his office for our initial interview, he learned that we were looking for a home that would also interest my Mother-In-Law as she would be staying with us quite a bit to help look after our daughter and would likely live in the home once the time comes for us to buy our next home. Knowing this, Raziel went through the trouble of translating his client-facing real estate documents into Chinese so she could be more involved. Wow.

— Michael Ma & Stephanie Gu