950K Over-Asking Success Story
How thoughtful updates and smart pricing turned a beloved family home into a $950K over-asking success story.
I just closed on a sale that reminded me why I absolutely love what I do, and it's a perfect example of how the right strategy can completely change the game when you're selling a home that's been in the family for a long time.
The Situation
My clients had been in their Mills Estates home for over 30 years. The house had an incredible floor plan (designed by a well-known architect at the time), and we knew that refreshing some of the space would help buyers envision themselves living in the home today.
What We Did
I've been doing this long enough to know precisely where to spend money and where not to. We focused on making it feel move-in-ready because that's what buyers want.
Fresh paint, professional staging, landscaping, and even electrical updates. When buyers don't have to consider the amount of work they'll be taking on after they move in, your buyer pool becomes significantly larger.
Front yard:
Then came the fun part – pricing strategy. I sat down with our clients and shared two completely different approaches: pricing it aggressively low to create excitement, or playing it safer and pricing it closer to what a couple of somewhat comparable homes had sold for.
We decided to take the excitement route, which generated a massive amount of interest. We ended up with nine offers, including multiple all-cash offers.
In addition to the pricing strategy, the relationships and trust I've built with other agents over the past 20 years played a significant role. This is an essential factor in a successful and fair negotiation. Because other agents trust me, it allows us to have candid discussions around what their clients are willing to spend or accept. These honest exchanges allowed each buyer to try and purchase the home, ultimately resulting in our sellers receiving the highest possible sale price.
We asked $2.75M. Sold for $3.7M, which was $950,000 over asking.
Selling for nearly a million dollars over asking is incredible. But what is most important to me is that we were able to honor everything this family built while setting it up perfectly for the new buyers.
The Bottom Line
Whether you've been somewhere three years or thirty, it comes down to the same things: know where to put your money, understand what's happening in your market, and price with intention.
If you're even remotely considering making a move or are curious about what your place might be worth these days, please reach out to me. I’d love to chat.
This article is copyrighted by Raziel Ungar and may not be reproduced or copied without express written permission.
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